• Invest the necessary CapEx to set up the complete concept.



    1.Investment in plant & machinery for the beer brewing in consultations with BrewCrafts.

    2.Interiors, furniture & fittings, kitchen, bar etc..
    Our partners have the option to plan space & interiors based on the design manual provided by BrewCrafts.

    3.Licenses & Permissions necessary to set-up the business: Including beer manufacturing & retailing license (FL3 etc.), Music, police and other necessary local body permissions
  • Foodservice Brand



    The Brewpub will be operated under the strategic partner’s brand and the exclusive rights for this brand and the related intellectual property will rest exclusively with our strategic partner.
  • Set up and operate the 'Foodservice' side of the business



    1.Recruitment, training & development of the foodservice staff

    2.Setting up of kitchen

    3.Interiors & space design

    4.Day to day management of the brewpub including service, billing etc.

    5.Kitchen operations

    6.Quality control & hygiene
  • Hands On Consulting + Technology Transfer Engagement



    1. Delivery of beer brewing side of the business from drawing board to final conception

    2. Brewery planning, equipment layout, engineering designs & drawings etc.

    3. Identification & qualification of suitable vendors – tailor made to needs & budget

    4. Supervising the equipment manufacturing to ensure delivery that confirms to budgets & timelines

    5. Assistance in procuring & maintaining all relevant Excise & non-excise licenses (e.g. Pollution Control, Directorate of Industries, Local body permissions etc.)
    This includes
    i) Detailed check-lists of licenses to obtain,
    ii) Lists of all documents needed for each permission, and
    iii) Where needed, technical reports (ex. Report on environmental impact - necessary for clearance from Deptt. Of Environment, and Pollution Control Board)

    In effect the partner just allocates the budget & the space for the brewery – while BrewCrafts takes care of the complete implementation on a ‘turnkey’ basis. (This is for a new set-up - In case of existing set-up the brewcrafts team will simply take over the operations with minimal (if any) changes to the set-up)
  • Operate and Manage the 'Beer Brewing' Side



    Operate and manage the 'beer brewing' side of the business 'from the grain to the tap.'

    1. Raw material sourcing & handling

    2. Day to day brewery operations & management including actual beer production, excise accounting, quality control & hygiene etc.
    i) This will be handled by a highly trained team of Doolally Brewmasters, Assistant Brewers & Support Staff deputed by BrewCrafts to the partner location on a permanent basis
    ii) In case of unavoidable absenses, we will provide back-up brewmaster & staff immediately – ensuring no operating hold-ups

    3. Developing new beer recipes and training the brewing staff to implement them to keep the beer menus ‘always fresh’

    The operating costs of the brewing operations are completely borne by BrewCrafts. This includes- Salaries of Brewery staff, Raw material cost for making the beers, utilities cost for making the beer etc.

    Costs like Excise duty, any other duties/taxes as applicable, Repairs & maintenance of equipment are borne by the Strategic Partner at actuals.
  • Brand Licensing: ‘Doolally Premium Microbrews'



    BrewCrafts will license their brand ‘Doolally Premium Microbrews’ to the partner location. The beers manufactured in the brewery set-up & operated by BrewCrafts will be sold exclusively under this brand name.

    All the rights relating to the brand name ‘Doolally Premium Microbrews’ and the intellectual property associated with this brand will rest exclusively with BrewCrafts.
  • On-going Marketing Support